Articles

In my last issue I talked about remembering that business prospects are people too and that they make purchases for emotional reasons. (#36 Is Business To Business Marketing Different Than Business [...]

"If you don't get referrals, you haven't earned them." - Jim CecilThere is no question that businesses that "wow" their customers grow quicker than firms that do not. But how [...]

If you have not heard about VOIP or Voice Over Internet Protocol recently you must be living in a cave. Right now the Telco's and cable companies are battling it [...]

When you run your own business, it is sometimes hard to see the forest for the trees. However we often look at other people’s businesses and know immediately what we [...]

Life in the world of sales and marketing is a passing parade. At any time there are a small percentage of potential customers ready to do business with you, and [...]

One of the most pervasive myths is that you should write a short copy because people won’t read long copy. In test after test this has been proven wrong and [...]

When it comes to websites, most business owners make the mistakeof confusing glitz with effectiveness. If your primary objective isto sell, then the single most important issue is text.Not graphics and definitely not fancy flash [...]

Smart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry.   It doesn't [...]

There is a story that when Apple was developing its early products, Steve Jobs made sure he checked out the design of the packaging and the product himself before it ever went [...]