11 Quick Steps to Gaining Credibility in Your Field

Typically people buy from people they consider to be experts or from people who are specialists. Here are some quick ideas for positioning yourself as an expert and getting more people to know about you. Write and distribute an online newsletter. Write articles that educate your prospects about how to buy your services for trade […]

11 Profoundly Fast Ways To Fix A Website

Now, keep in mind… The simple techniques that follow are ones that especially apply to websites that feature a sales promo. However, many of them will apply just as well to editorial-style websites too. Shall we? 1) Define your purpose in five words or less: Is this a sales site? If so, that’s the goal, […]

10 Steps to Gaining Credibility in Your Field

I recently found these tips in a newsletter written by veteran copywriter Bob Bly. 10 Steps to Gaining Credibility in Your Field Write articles for trade publications. Join your industry’s major trade association. Offer yourself as an expert guest to producers, so you get interviewed on radio or TV. Create a content-rich Web site on […]

10 Role Playing Tips to Increase Sales Success

Guest article by Nicki Weiss I think confidence is the most important characteristic for a sa1esperson: in my experience, the more confidence, the more sa1es. How do you instil confidence in your sa1es team? Vince Lombardi, the famous football coach, used to say, “Football is about blocking and tackling. The team that blocks and tackles […]

6 Simple Rules for Increasing Your Direct Mail Response Rate

It almost doesn’t matter what business you are in, direct mailproperly executed works. Sometimes it may not be very economicalif you sell a low priced item, but a well crafted letter can increaseyour direct mail response rate and get the phone to ring. Direct mail specialists always say that direct mail is simply salesmanshipin print, […]

Set Client Expectations to Make The Sales Process Easier

Paul Tobey’s StreetSmart Marketer: Resources, ideas, and tips for accelerating your revenue growth +++++++++++++++++++++++++++++++++++++++++++++++++++++ StreetSmart Marketer #104: “I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.” – Alan Greenspan, Former Chairman of the […]