I recently found these tips in a newsletter written by veteran copywriter Bob Bly.

10 Steps to Gaining Credibility in Your Field

  • Write articles for trade publications.
  • Join your industry’s major trade association.
  • Offer yourself as an expert guest to producers, so you get interviewed on radio or TV.
  • Create a content-rich Web site on your area of expertise.
  • Write and distribute an online newsletter.
  • Write and distribute a white paper on the topic in which you wish to be perceived as an expert.
  • Get a certification or license in your field.
  • Give a speech at a conference or meeting.
  • Get listed in Who’s Who
  • Teach a course in your specialty at a local college or adult education program.