How Often Should You Repeat a Mailing?
I am often asked this question and usually my answer is at least 2 or 3 times if it works the first time. I will explain why in a moment. Here are some specific results that I think illustrate the impact of multiple impressions of the same advertisement to a single list. Dick Larkin, The […]
From POTS To VOIP: Street Smart Marketers Have A Powerful New Weapon
If you have not heard about VOIP or Voice Over Internet Protocol recently you must be living in a cave. Right now the Telco’s and cable companies are battling it out with the CRTC over who can do what, and to whom with VOIP. The news has been full of it. What ever you may have […]
Ensure Your Product Or Service is a Winner in the Market
I hate to be the bearer of bad news, but there are other companies out there that offer the same products or services that you do! Of course, deep-down inside you know that, but do you act that way? What are you doing about it? A simple fact of life; everybody is in competition with […]
Do You Remember The Great Vision You Had When You Started Your Business?
“Paying attention to simple little things that most men neglect, makes a few men rich.” -Henry Ford- At this time of the year, when we are making New Year’s resolutions and setting goals, it is useful to look back at that great vision and reflect. Not from a glass half-empty perspective, that serves no one. […]
You Marketing Versus Me Marketing
During the course of a week I usually meet several people who hope to sell me something. What astonishes me is how few of these people ask questions to find out what I am interested in or worried about. Most usually start with a pitch that is aimed at impressing me with their success. I […]
Why Falling In Love With Your Product Can Be Dangerous To Your Wealth!
“Excellence is not an exception, it is a prevailing attitude.” – Colin L. Powell – “I have a great idea, no one is even thinking of it, there are no competitors. I just know I can make a lot of money if I can get it to market! Will you help me market it?” Twice […]
“You Can Network Anywhere, Anytime, On Any Occasion ~ Even At A Funeral ~ “
Guest article by Dr. Ivan Misner & Cindy Mount There is no place that’s inappropriate for networking. But this is true only if you always remember and follow the number one rule: honour the event. For a master networker, networking is a lifestyle, and it’s something that can be incorporated into everything one does. But […]
What’s The Difference Between Traditional Marketing and Street Smart Marketing
Almost everyone in marketing dreams of a never-ending flow of qualified leads streaming into their business. This has been a lifelong quest for me. It has been a strange and exhilarating journey. Along the way, I have built four businesses and learned many valuable lessons; many of them the hard way, bumping my head as […]
What to Do When Your Competitors Cut Prices
I was at a cocktail party the other night and struck up conversation with J. O., a young guy who had so much energy he was bouncing off the walls. At first I thought it might be the wine, but as we got talking it became apparent that he was just enthusiastic. Enthusiastic about his […]
What To Do When a Customer Says No
Most entrepreneurs I know hate rejection and sometimes even take a customer turn down personally. There is a way of creating a positive outcome from these situations. I believe one should do everything possible to handle objections, but sometimes you simply have to accept that your customer is not going to buy. When this happens, there are two […]