What Makes an Ideal Prospect?

In the last edition of Business Pros Marketing #63 I offered you a challenge. A big thank you to all of you who responded. Sorry I could not respond to each of you personally. There were many great ideas, however only one person got the right answer. Congratulations Cliff Danter! You are obviously an accomplished marketer […]

What Do These Companies Have In Common?

FedEx Domino’s Pizza LensCrafters Nordstrom In my opinion one of the main reasons they all rose to dominant positions in their industry was because they offer strong guarantees of satisfaction. In almost every case, a money-back guarantee. These companies reversed the risk of doing business with them. They took on the risk themselves and took […]

Very Few Business Problems Cannot Be Solved By Adding A Few More Profitable Sales

I love to get questions from readers. After all its good for my ego when someone cares what I think! One of our Business Pros Marketing readers sent in this question… Recently a friend of mine started a business installing and repairing overhead doors; Residential, Commercial and Industrial. Things have been very busy for him, […]

Use Service To Open Doors To New Prospects

Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has been getting targeted new prospects to see her. The company gives countless calls everyday from hopeful salespeople intent on selling their firm’s screen printing services.  While […]

There Are Only 3 Reasons a Prospect Won’t Buy From You!

Brad Antin, author of Common Sense Marketing, says there are only three reasons why your prospect won’t buy from you: They don’t want what you are selling. They can’t afford what you are selling. They don’t believe you. If they don’t want what you are selling or can’t afford what you are selling you have […]

The Value Of Great Ideas

“If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” -George Bernard Shaw I believe there […]

The Secret To Achieving Success In Any Business

“Business has only two functions – marketing and innovation.” –Milan Kundera I meet many people during the course of my work who go into business for themselves, simply because they are good at what they do. Take Susan, a physiotherapist who loves what she does. She worked in a multi-disciplinary clinic for some years before […]

The Secret that Makes Millionaires

Pardon me for being blunt, but do you have or have you made a million dollars yet? According to the World Wealth Report, it’s not that difficult a goal: there are 8.7 million households world wide who have financial assets of more than $1,000,000 and that’s not including the value of their primary residences. Can […]

The Power of Personal Branding

“You either create a brand that is distinct……or you become extinct”. Tom Peters, In Search of Excellence. Guest Article, by Shannon Smith According to a UCLA study, 85% of all decisions are made with our eyes. This holds true when we meet people for the first time. We make an impression in three ways: Visual, […]

The Difference Between Networking and Selling

Having a good network is a vital resource for any business person. For many people networking is their primary source of business. Yet most people get very little benefit from their efforts. They attend networking events and collect dozens of business cards from people who are not qualified prospects. This feels like progress, perhaps it […]