What To Do When a Customer Says No

Most entrepreneurs I know hate rejection and sometimes even take a customer turn down personally. There is a way of creating a positive outcome from these situations. I believe one should do [...]

What Makes an Ideal Prospect?

In the last edition of Business Pros Marketing #63 I offered you a challenge. A big thank you to all of you who responded. Sorry I could not respond to each [...]

What Do These Companies Have In Common?

FedEx Domino’s Pizza LensCrafters Nordstrom In my opinion one of the main reasons they all rose to dominant positions in their industry was because they offer strong guarantees of satisfaction. [...]

Use Service To Open Doors To New Prospects

Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has [...]

The Value Of Great Ideas

“If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an [...]

The Secret To Achieving Success In Any Business

“Business has only two functions – marketing and innovation.” –Milan Kundera I meet many people during the course of my work who go into business for themselves, simply because they [...]