Articles

The ability, the desire, and the patience to listen are necessary if you want to achieve greatness in sales. Unfortunately, most sales people tend to talk more than they listen. [...]

Lin Yutang was critical of North Americans for being too busy. He believed we are too subservient to the business culture. He saw us as slaves to our work, who worry [...]

Everyone knows the 80/20 rule. Prevailing wisdom says that 80% of your revenues and profits come from 20% of your customers. That being the case we are advised to focus [...]

It is important to know that 40% to 70% of all e-mail, that includes legitimate ones, is getting blocked by spam filters before anyone has the opportunity to read it, according to [...]

Many people are frustrated with voice mail. It seems like an impenetrable wall between you and your prospects. It often seems the harder you try, the more voice mail you [...]

When I was a teenager, I had a friend Gavin, who had a very direct approach with the young ladies in the town where we lived. We used to laugh because he got a lot of [...]

Bringing in new customers is expensive and often difficult. Here is one effective but frequently overlooked way to reduce the difficulty.Businesses, even the most customer oriented ones, tend to expect [...]

I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, [...]

Having an effective headline is critical to getting your message across to your target audience. If the headline doesn’t catch their attention and pique their interest, they will not read [...]