Having an effective headline is critical to getting your message across to your target audience. If the headline doesn’t catch their attention and pique their interest, they will not read the rest of your information. In the past testing your headlines effectiveness was costly and time consuming, but thanks to Google and their adwords program this can be done in a matter of hours and at a very low cost.
Google adwords gives you the unique ability to write several ads at once in their sponsored links advertising section. They will evenly rotate the ads for you and then provide you with the valuable marketing information of how many people viewed each ad and how many people chose to click on it to go to your website. If they are willing to click on your ad, it is obvious that the ad has caught their attention and made them want more. You can then take this valuable information and quickly implement it across all of your advertising mediums.