I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, then marketing it should not be difficult.
We promise value for money, and we try to do things in an innovative way, in areas where consumers are often ripped off, or not getting the most for their money. I believe we should do what we do with a sense of fun and without taking ourselves too seriously, too! If Virgin stands for anything, it should be for not being afraid to try out new ideas in new areas.
Sir Richard Branson
This attitude and set of values has enabled Richard Branson to build an empire of more than 350 companies and annual revenues in excess of US$8 billion. Along the way he has had some businesses that have not done well but he has never had a bankruptcy.
If you are struggling to grow your business ask yourself:
Are we giving value for money?
Are we doing things in an innovative way?
Are we having fun doing it?
If the answer is no to any of these questions, perhaps it is time to re- evaluate what you are doing!