Increasing Your Response Rates
Contact Campaigns: Contact Campaign Gallery Part Three in a series of three articles on contact campaigns by Stu Heinecke. (If you have not yet read the first two parts of this article, go to: Part One: The Antidote To Low Response Rates and Part Two: Contact Campaign Basics) Noted direct response and contact marketing expert, […]
Contact Campaigns: Contact Campaign Basics
The second in a series of three articles on contact campaigns by Stu Heinecke. I just told you how contact campaigns can cure the low response rates many direct marketers are experiencing. In this installment, we’ll examine the critical elements necessary to launch a successful contact campaign. Understand the mission You won’tbe using contact campaigns […]
Contact Campaigns:The Antidote To Low Response Rates
The first in a series of three articles on contact campaigns by Stu Heinecke. If you had a way to regularly pull response rates of 80% or more, would that change the way you market your company? Direct response has always been about sending too many and selling too few. But with many marketers reporting […]
Customers are Not as Gullible as They Once Were
Consumer confidence in media has declined dramatically. Only 12% of consumers trust television news, down from 55% three years ago. The percentage of people who believe in organizations is also down from 28% to 12%. The simple and ugly fact is they don’t believe you as much as they used to. What makes these people […]
Better Questions to Better Serve Customers
Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors. They continually ask themselves the following questions: 1. “What do potential customers need now? What’s not working for them? What worries them about current solutions? What would they be eager […]
Become A Recognized Expert In Your Industry
Street Smart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry. It doesn’t matter what field of business you are in. It can be in carpet cleaning, auto repair, gardening or quantum physics. If your clients and the […]
Are You Revealing Your Price Too Soon?
A common mistake made by copywriters and advertisers is to start by making a big promise in your headline or at the beginning of your copy, and then follow with “for only $499.95!” Bringing up price is wrong at this point. The only time this is appropriate is when you are selling something that’s a household name and needs […]
Are You a Giver Company or a Taker Company
As a Street Smart Marketer, you know there are giver companies and there are taker companies, just like there are people who are giver sand there are people who are takers We are attracted to people and to companies who are givers, so it is a good idea to build this into the way you […]
Although Some Things Change Rapidly In Business, Other Things Never Change
Guess when this was written? The 1st time a man looks at an advertisement, he does not see it. The 2nd time, he does not notice it. The 3rd time, he is conscious of its existence. The 4th time, he faintly remembers having seen it before. The 5th time, he reads it. The 6th time, […]
A Website That Works
Today I am writing to you from Phoenix. The temperature is 100 degrees and there isn’t a cloud in sight. I am participating in a conference for successful entrepreneurs. My job is to deliver a presentation and then to work one on one with one of the 20 business owners to help them develop […]