Bug In The Car
I was looking through the windshield of my rented car, past the kite-surfers riding the thundering waves just off the beach. They were traveling at high speed, jumping waves and riding effortlessly into the air and gliding back to the water. The odd seal played in the surf and the smell of sea and kelp […]
Increasing Your Response Rates
Contact Campaigns: Contact Campaign Gallery Part Three in a series of three articles on contact campaigns by Stu Heinecke. (If you have not yet read the first two parts of this article, go to: Part One: The Antidote To Low Response Rates and Part Two: Contact Campaign Basics) Noted direct response and contact […]
Contact Campaigns: Contact Campaign Basics
The second in a series of three articles on contact campaigns by Stu Heinecke. I just told you how contact campaigns can cure the low response rates many direct marketers are experiencing. In this installment, we’ll examine the critical elements necessary to launch a successful contact campaign. Understand the mission You won’tbe using […]
Contact Campaigns:The Antidote To Low Response Rates
The first in a series of three articles on contact campaigns by Stu Heinecke. If you had a way to regularly pull response rates of 80% or more, would that change the way you market your company? Direct response has always been about sending too many and selling too few. But with many […]
Why Aren’t You Getting What You Want?
Quick. How do you lose weight? I’ll bet your answer included eating less and exercising more. We all know this. Yet how many of us with some excess padding, struggle to lose weight? It’s obviously not as simple as it sounds. That’s why businesses like Weight Watchers, Jenny Craig and a host of others thrive […]
Getting Paid to Prospect
In my first sales job, I had a sales manager who said; “If prospects aren’t ringing in, then you’d better be busy ringing out!” Like so many clichés this is a half truth. Let me explain. Which of the following most closely reflects your view? I hate cold calling, but I do it because it […]
The Secret that Makes Millionaires
Pardon me for being blunt, but do you have or have you made a million dollars yet? According to the World Wealth Report, it’s not that difficult a goal: there are 8.7 million households world wide who have financial assets of more than $1,000,000 and that’s not including the value of their primary residences. Can […]
Is Fear Of Marketing Strangling Your Business?
Marketing is a waste of time and money if you are not attuned to the real world. Your clients and prospects are the real world. Your clients and prospects are constantly being bombarded with special offers, cut-rate pricing, new products, new services and risk free offers everyday. So successful marketing can not happen in a […]
Fresh Hot Pizza Delivered To Your Door In Under 30 Minutes Or Its Free! Guaranteed
This statement revolutionized the pizza business and made Domino’s a household name. It’s probably one of the best examples of a Unique Marketing Identity that I’ve ever seen, There’s not one wasted word, there’s no mystery about what they offer. They don’t claim to have the best ingredients or the best service, just this simple […]
Insider Secrets on Big Ticket Selling
If you sell big ticket items here’s something you should know about. My friend Graham MacGregor has just released “The Big Ticket Selling Report”. Each month, in “The Big Ticket Selling Report”, he’ll reveal to you the strategies and techniques that produce remarkable big ticket sales results like this… “I first used one of your […]