What’s the best day to send e-mail?
Bob Bly reported in his newsletter this week, that according to a new survey by eROI, Inc., high-level executives read most of their e-mail messages on Mondays and Tuesdays. Best time to send messages on those days: during lunch hour. Source: What’s Working in Sales Management, 1/10/07, p. 4.
The 7 “Musts” of Marketing
One of the things that interests me about human nature is we assume that somewhere out there is the silver bullet; the one idea that if we find it, will solve our problems. It doesn’t matter what the field is, I’ve noticed this phenomenon time and time again. Marketing is no exception. The […]
To Blog or Not to Blog
Guest article by Rick Spence To blog or not to blog: that’s a good question. Bored teenagers in Toronto, marketers in Munich and cat-lovers in Cleveland: they’re all going online to post their thoughts on the issues of the day (or what they had for breakfast) through Web journals called blogs (short for […]
Better Questions to Better Serve Customers
Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors. They continually ask themselves the following questions: 1. “What do potential customers need now? What’s not working for them? What worries them about current solutions? What would they be eager […]
Customers are Not as Gullible as They Once Were
Consumer confidence in media has declined dramatically. Only 12% of consumers trust television news, down from 55% three years ago. The percentage of people who believe in organizations is also down from 28% to 12%. The simple and ugly fact is they don’t believe you as much as they used to. What makes these […]
10 Role Playing Tips to Increase Sales Success
Guest article by Nicki Weiss I think confidence is the most important characteristic for a salesperson: in my experience, the more confidence, the more sales. How do you instill confidence in your sales team? Vince Lombardi, the famous football coach, used to say, “Football is about blocking and tackling. The team that blocks […]
How To Double Or Triple The Response From Your Promotions
In marketing, words are what count. Words create action. If you want to sell then you need the right words. It has been proven if you want people to read an advertisement, a direct mail letter, an e-mail or a web page, the thing that matters most is having a good headline. By changing nothing […]
What Do These Companies Have In Common?
FedEx Domino’s Pizza LensCrafters Nordstrom In my opinion one of the main reasons they all rose to dominant positions in their industry was because they offer strong guarantees of satisfaction. In almost every case, a money-back guarantee. These companies reversed the risk of doing business with them. They took on the risk themselves and took […]
Why You Shouldn’t Make New Year’s Resolutions!
Almost every newsletter I’ve seen this week has been dishing up advice on New Year’s resolutions to increase your likelihood of success. I’m going to avoid it, simply because I don’t believe in New Year’s resolutions. In my view New Year’s resolutions tend to be short lived and are fuelled by guilt and other inappropriate […]
How to Overcome All Your Fears of Selling
Guest article by Tessa Stowe Do you love what you do but hate the thought of having to “sell” your services? When you think of selling your services, all sorts of fears come up, such as: fear of rejection fear of being thought of as pushy fear of getting a […]