Articles

“If you don’t get referrals, you haven’t earned them.” – Jim Cecil There is no question that businesses that “wow” their customers grow quicker than firms that do not. But [...]

Life in the world of sales and marketing is a passing parade. At anytime there are a small percentage of potential customers ready to do business with you, and a [...]

When it comes to websites, most business owners make the mistake of confusing glitz with effectiveness. If your primary objective is to sell, then the single most important issue is text.Not graphics and definitely not [...]

“Paying attention to simple little things that most men neglect, makes a few men rich.” -Henry Ford- At this time of the year, when we are making New Year’s resolutions [...]

This kind of attitude is not unique to high-tech firms, but it was definitely a dominant theme one day last week when I was a guest at a discussion group [...]

What is an e-mail address worth? How about a tenfold increase in lifetime customer value! David Cross, a top Internet marketing consultant to Agora Publishing, says that customers who give [...]

Contact Campaigns: Contact Campaign Gallery Part Three in a series of three articles on contact campaigns by Stu Heinecke. (If you have not yet read the first two parts of [...]

The second in a series of three articles on contact campaigns by Stu Heinecke. I just told you how contact campaigns can cure the low response rates many direct marketers [...]

The first in a series of three articles on contact campaigns by Stu Heinecke. If you had a way to regularly pull response rates of 80% or more, would that [...]