Articles

A common mistake made by copywriters and advertisers is to start by making a big promise in your headline or at the beginning of your copy, and then follow with "for [...]

As a Smart Marketer, you know there are giver companies and there are taker companies, just like there are people who are giver sand there are people who are takers [...]

Today I am writing to you from Phoenix. The temperature is 100 degrees and there isn’t a cloud in sight.   I am participating in a conference for successful entrepreneurs. [...]

This morning I received an e-mail from a very successful sales person I know. He was inviting me to attend an interesting trade show and event in Florida next month. [...]

I always have a hard time when it comes to locating data on my computer. I spend ages going through directories or waiting for search results. It is my fault [...]

When you think of growing your business or of increasing your profits,do you immediately think of finding new clients? If so you are not alone.   Obviously if you are [...]

From time to time, we have all been disappointed by someone selling marketing advice and services, who it turns out has no business doing so. Mostly you only find out once you [...]

Remember that the people you address are selfish, as we all are. They care nothing about your interest or your profit. They seek service for themselves. Ignoring this fact is [...]

Now, keep in mind... The simple techniques that follow are ones that especially apply to websites that feature a sales promo.However, many of them will apply just as well to [...]