Putting Your Guarantee Where Your Money Is
The following article appeared in the Globe and Mail on 17/03/05. It covers a topic we have addressed before, but it remains valid and powerful if you act on it.Timothy [...]
Power of Partnerships
Ask an owner of a small business if they want a partner and they look at you as though you are mad. Its true most of us don't want or [...]
Positive Thoughts And Actions
Despite my many protestations about the weather in Canada, the weather seems to make this time of the year special. So much so, that the Christmas season without snow somehow [...]
Monkey Trap Marketing
It’s not what we don’t know that prevents us from succeeding; it’s what we know that just ain’t so that is our greatest obstacle. Josh Billings As a kid growing [...]
May The Force Be With You! Leverage Is Everywhere You Look
Vision is the art of seeing the invisible. Jonathon Swift “Leverage is like Star Wars' ‘The Force’: It's what entrepreneurs do to become successful, it's all around us, [...]
Marketing Moron
Do you know any marketing morons? I recently received a brochure in the mail from a landscaper. It must be something to do with spring! The cover of the [...]
Marketing Clutter Is Making Every Business Owner’s Life Much Tougher
According to marketing authority Chet Holmes, decision makers are now exposed to 30,000 commercial messages daily, as compared to only 3,000 ten years ago. Similarly, the cost of selling has almost tripled [...]
Leverage: The Key That Unlocks The Door To Growing Your Business
Time Is Our Most Valuable Asset "Time is our most valuable asset, yet we tend to waste it, kill it, and spend it rather than invest it". Jim RohnGeorge Beshara [...]
Keep Your Marketing At The Leading Edge in 2009
If you want to continuously create marketing that delivers, you should tune up your marketing engine at least once a year. I like to do it early in each new [...]