“Never Cold Call Again!” Getting Publicity for Your ‘Bait Piece.’ PT2
Part Two -Getting Publicity for Your ‘Bait Piece.’ In part 1 of this article I covered how using problem solving “bait pieces” can put you in a position where you never have to cold call again. Imagine what your life would be like if you and your sales team only handled calls from interested prospects? […]
Never Cold Call Again! Ensure All Your Sales Calls are Inbound Sales Calls. PT1
As a business owner you should be focusing on taking inbound sales calls only. If you have a sales team, how much more productive would they be if they only handled inbound calls from interested prospects? There was a time when outbound calling was an effective way to sell, but over the years it has […]
Monkey Trap Marketing
It’s not what we don’t know that prevents us from succeeding; it’s what we know that just ain’t so that is our greatest obstacle. Josh Billings As a kid growing up in the bush in what’s now Zimbabwe, I was always fascinated by how the local tribesmen lived off the land. I learned early on […]
Marketing Clutter Is Making Every Business Owner’s Life Much Tougher
According to marketing authority Chet Holmes, decision makers are now exposed to 30,000 commercial messages daily, as compared to only 3,000 ten years ago. Similarly, the cost of selling has almost tripled over the past decade. It now takes 8.4 attempts for a sales representative to get in front of a prospect, whereas 10 years ago, it […]
Insider Secrets on Big Ticket Selling
If you sell big ticket items here’s something you should know about. My friend Graham MacGregor has just released “The Big Ticket Selling Report”. Each month, in “The Big Ticket Selling Report”, he’ll reveal to you the strategies and techniques that produce remarkable big ticket sales results like this… “I first used one of your […]
How To Recession Proof Your Business
Is the USA in a Recession? There’s a lot of discussion as to whether the US is in a recession or not. Quite frankly, I don’t think it matters whether what’s going on is technically a recession or not. The truth of the matter is, things are getting tougher every day in the […]
How To Get More Out Of Your Business by Using Cutting Edge Business Networking Techniques
In the services industry, almost no one wants to specialize, because they are afraid of what they have to give up to do so. Business Networking Techniques is the marketing tool of choice for many business owners, but many are only mildly effective at it, resulting in a huge wasted opportunity. Business Pros Marketing constantly find […]
How To Get Great Testimonials
As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Business Pros […]
How To Generate Leads From Your Advertising More Leads = More Sales!
Make Sure Your Copy Is Read By Developing A Powerful Headline. I received a call the other day from a consultant, whose specialty is improving the performance of corporate websites. He told me he had been advertising his services in two magazines and that the results had been disappointing to say the least. He wanted to know […]
How To Double Or Triple The Response From Your Promotions
In marketing, words are what count. Words create action. If you want to sell then you need the right words. It has been proven if you want people to read an advertisement, a direct mail letter, an e-mail or a web page, the thing that matters most is having a good headline. By changing nothing […]