Articles

Last week while discussing marketing with a number of consultants,one mentioned that he though my ideas were fantastic for consumer marketing and advertising, but that business to business marketing was different. He [...]

Where are we going?What's expected of me?What's in it for me?Where do I go when I need help?If your staff, particularly the customer-facing ones, don't know the answers to these [...]

Last week I had an appointment outside of my office, with a supplier, to discuss progress on a project. I arrived a few minutes before the appointed time, sat down [...]

When a prospect asks for a discount, what do you do?   Many of us simply give it and accept a lower profit on the sale. This is fine if you have a [...]

I have been preaching for sometime that entrepreneurs need to take more time off rather than less. But how do you get started?Well for a start, try taking weekends off [...]

"My son, observe the postage stamp! Its usefulness depends upon its ability to stick to one thing until it gets there."   - Josh Billings   Many of us build [...]

In the services industry, almost no one wants to specialize, because they are afraid of what they have to give up to do so.   Jim Ruta - Expert Institute.com [...]

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has [...]

1. Make Sure Your Copy Is Read By Developing A Powerful Headline.   I received a call the other day from a consultant, whose specialty is improving the performance of [...]