From the Desk of Paul Tobey
CEO, Business Pros Marketing
Aug 14, 2016
Dear Friends In Business,
You know how sometimes you read stuff quickly, the times where you glance at the words and sentences with feigned interest, and the times you read something and say yourself, “I already know that.”
Well….this isn’t one of those times.
In fact I want you to literally drop what you’re doing, sit down for a moment and really hear what I’m about to tell you…
The number one reason why people want to use Infusionsoft is because they heard that it might help them with their marketing and sales. That’s true.
But the problem is, Infusionsoft is only the engine in the Ferrari known as digital marketing. Absolutely, the engine could be the most important part, but without the wheels, drivetrain, sleek body and fuel it doesn’t work very well.
If you want Infusionsoft to work, you’ve got to know the whole car.
I’ve also learned over time that Infusionsoft is a monster that needs to be fed. Without a delicious meal of targeted leads being fed to it every single day it doesn’t work very well. Sure it can automate your sales and fulfillment, but creating leads is the critical first step.
And, it’s thinking like that, that’s helped us create the most successful digital marketing training facility in Canada and abroad. Quite frankly, our approach to Infusionsoft training is different from pretty much everyone else out there. They might teach you the inner workings of Infusionsoft such as how to build campaigns, import lists and do e-mail blasts. But in my experience most business owners don’t want anything to do with that.
They want to know, “how can I use it to wring out as many sales as I can out of the Targeted leads that I spend a lot of money on creating?”
We do that. We help you learn how to use the system to make money from cold or hot leads.
And we don’t teach you anything that we haven’t done before successfully for ourselves and for our clients.