Reduce Risk and Increase Sales
From time to time I meet people whose work impresses me as being valuable, practical and worth sharing with my readers. Today’s guest essay is one of those. I recently [...]
Putting Your Guarantee Where Your Money Is
The following article appeared in the Globe and Mail on 17/03/05. It covers a topic we have addressed before, but it remains valid and powerful if you act on it. [...]
Personalized Cartoons As Response Engines
By Stu Heinecke, Direct marketing expert, published cartoonist and creator of the Personalized Cartoon direct mail genre. Have you ever received a mailing that was so fascinating and involving that [...]
People Buy What They Want, Not What They Need!
Most people know they would be better off if they were a little fitter, ate better and lost a few pounds, however we are in the midst of an epidemic [...]
“Never Cold Call Again!” Getting Publicity for Your ‘Bait Piece.’ PT2
Part Two -Getting Publicity for Your ‘Bait Piece.’ In part 1 of this article I covered how using problem solving “bait pieces” can put you in a position where you [...]
Never Cold Call Again! Ensure All Your Sales Calls are Inbound Sales Calls. PT1
As a business owner you should be focusing on taking inbound sales calls only. If you have a sales team, how much more productive would they be if they only [...]
Monkey Trap Marketing
It’s not what we don’t know that prevents us from succeeding; it’s what we know that just ain’t so that is our greatest obstacle. Josh Billings As a kid growing [...]
Marketing Clutter Is Making Every Business Owner’s Life Much Tougher
According to marketing authority Chet Holmes, decision makers are now exposed to 30,000 commercial messages daily, as compared to only 3,000 ten years ago. Similarly, the cost of selling has almost tripled [...]
Insider Secrets on Big Ticket Selling
If you sell big ticket items here’s something you should know about. My friend Graham MacGregor has just released “The Big Ticket Selling Report”. Each month, in “The Big Ticket [...]