The DMO’s Ultimate Playbook. As a digital marketing officer, you will not only learn to promote your employer’s products, services or ideas online, you’ll learn how to scout for the best talent, plan a digital marketing strategy and hold each team member accountable in real-time. You’ll learn how to keep an executive dashboard to give you real time numbers and monitor your efforts closely. At all times you will know how many leads dripped into your sales pipeline, how many converted, what is moving towards fulfillment, and what your engagement is with your brand. We’ll also include policies around Digital Marketing Security Protocols and CASL compliance.
You will learn to market your products across different channels such as websites and social media. You will be trained on how these channels can interact with traditional marketing such as direct mail or radio and how you can improve traction. You will also learn how to use digital automation to increase leads and sales. You will learn how to acquire the kind of reporting you should be asking for, how to budget and plan for customer acquisition through digital means, and plan for skills to make sure your digital advertising campaigns are successful.
CMO’s that take this course, also often choose this one as well: Digital Security Awareness Certification