What to Do When Your Competitors Cut Prices
I was at a cocktail party the other night and struck up conversation with J. O., a young guy who had so much energy he was bouncing off the walls. [...]
What To Do When a Customer Says No
Most entrepreneurs I know hate rejection and sometimes even take a customer turn down personally. There is a way of creating a positive outcome from these situations. I believe one should do [...]
What Makes an Ideal Prospect?
In the last edition of Business Pros Marketing #63 I offered you a challenge. A big thank you to all of you who responded. Sorry I could not respond to each [...]
What Do These Companies Have In Common?
FedEx Domino’s Pizza LensCrafters Nordstrom In my opinion one of the main reasons they all rose to dominant positions in their industry was because they offer strong guarantees of satisfaction. [...]
Very Few Business Problems Cannot Be Solved By Adding A Few More Profitable Sales
I love to get questions from readers. After all its good for my ego when someone cares what I think! One of our Business Pros Marketing readers sent in this [...]
Use Service To Open Doors To New Prospects
Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has [...]
There Are Only 3 Reasons a Prospect Won’t Buy From You!
Brad Antin, author of Common Sense Marketing, says there are only three reasons why your prospect won’t buy from you: They don’t want what you are selling. They can’t afford [...]
The Value Of Great Ideas
“If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an [...]
The Secret To Achieving Success In Any Business
“Business has only two functions – marketing and innovation.” –Milan Kundera I meet many people during the course of my work who go into business for themselves, simply because they [...]